India-first AI compliance
AI marketing compliance software for Indian brands
Scanfusion is an AI marketing compliance platform for Indian brands. It reviews ad copy, images, PDFs, web pages and the spoken script of audio and video before they are published, re-scans live websites and public pages on a schedule, and links every finding to the Indian rule it relates to (ASCI, SEBI, RBI, IRDAI, FSSAI, the DPDP Act and the Consumer Protection Act), while keeping a hash-chained audit trail. Final approval always stays with a person.
- Built for
- Marketing, legal and compliance teams at Indian brands and agencies
- Regulatory packs
- 12 packs, 47 cited rules: ASCI, SEBI, RBI, IRDAI, FSSAI, CCPA, DPDP Act 2023, health claims, RERA, online gaming
- Content types
- Ad copy, PDFs, images, web pages, and speech in audio and video
- Languages
- English, Hindi and Hinglish; other Indian languages on a best-effort basis, with English translations of flagged text
Pre-publication review
Review before you publish
Check ad copy, images, PDFs and the spoken script of videos against India rule packs in minutes, not days. Each finding names the rule and source it relates to, quotes the exact text (with a timestamp for audio and video), and suggests a compliant rewrite.
- Claim and disclaimer detection
- Timestamped findings in spoken audio and video
- Owner assignment and multi-stage approvals
Live monitoring
Monitor live campaigns
Re-scan websites, landing pages and partner pages on a schedule, read recent posts from YouTube channels and Instagram professional accounts through their official APIs, and track public X and Facebook pages. When a scan finds a new issue, your team is alerted in-app, by email, in Slack or by webhook.
- Hourly, daily or weekly scans plus on-demand runs
- Partner and affiliate pages
- Alert triage with evidence
Regulatory rule packs
Every Indian regulator, one engine
Every workspace starts with 12 India rule packs and 47 screening rules, each citing its source Act, regulation or guideline. Turn packs on for your industry, edit rules, or add your own; the AI reviewer applies only the active rules.
- ASCIASCI Code
- Truthful, substantiated claims, honest disclaimers, fair comparisons, and no surrogate advertising.
- INFASCI Influencer Guidelines
- Upfront #ad disclosure, virtual influencer labelling, and qualified health and finance advice.
- AIASCI AI-Generated Content
- Labels for synthetic people, voices and settings; no fabricated testimonials or deepfakes.
- SEBISEBI Investment Advertising
- No guaranteed returns, SEBI registration details, finfluencer associations, and mutual fund warnings.
- RBIRBI Digital Lending
- APR and fee disclosure, naming the regulated lender, and no guaranteed-approval claims.
- IRDAIIRDAI Insurance Advertising
- Insurer registration, no unguaranteed returns shown as guaranteed, and key exclusions disclosed.
- FSSAIFSSAI Food Claims
- Substantiated nutrition and health claims, no disease-cure claims, and restricted words like natural or organic.
- CCPAConsumer Protection (CCPA)
- Misleading ads, bait offers, endorser disclosure, dark patterns, and greenwashing.
- DPDPDPDP Act 2023
- Clear notice and valid consent in lead forms, easy withdrawal, and no targeted ads to children.
- DMRHealth & Drug Claims
- Drugs and Magic Remedies Act limits, misleading drug claims, and AYUSH and supplement claims.
- RERAReal Estate (RERA)
- RERA registration on project ads, carpet area, and all-in pricing.
- GAMINGOnline Gaming
- No promotion of online money games and no earnings or employment framing.
Audit trail
Generate evidence instantly
Export evidence reports with timestamps, exact URLs, a screenshot of the page as rendered, and the captured text with its SHA-256 fingerprint. Every action lands in an append-only audit log whose entries are hash-chained, so tampering is detectable.
- Hash-chained, append-only activity history
- Exportable PDF and CSV reports
- Live risk totals by channel
How it works
Live in three steps
- 01
Configure your packs
Select the regulatory frameworks that apply to your business, such as ASCI, FSSAI or SEBI. Scanfusion activates compliance checks tailored to your industry.
- 02
Connect your workflows
Upload brand assets, invite your agencies, and connect your social platforms. Scanfusion becomes the central control point for external communications.
- 03
Review and enforce
The system flags risky claims, generates evidence logs, and maintains an audit trail. Your team steps in only when a human decision is required.
Answers
Frequently asked questions
What is Scanfusion?
Scanfusion is an AI marketing compliance platform for Indian brands. It reviews ad copy, images, PDFs, web pages and the spoken script of audio and video before they are published, re-scans live websites and public pages on a schedule, and links every finding to the Indian rule it relates to (ASCI, SEBI, RBI, IRDAI, FSSAI, the DPDP Act and the Consumer Protection Act), while keeping a hash-chained audit trail. Final approval always stays with a person.
Which Indian regulations does Scanfusion check marketing content against?
Every workspace includes rule packs for the ASCI Code and its influencer and AI-generated content guidelines, SEBI rules for investment advice and finfluencers, RBI Digital Lending Directions, IRDAI advertising rules, FSSAI advertising and claims rules, CCPA rules on misleading ads, dark patterns and greenwashing, the DPDP Act 2023, the Drugs and Magic Remedies Act, RERA and online gaming rules. Teams can edit these and add custom brand rules.
Does Scanfusion review content in Hindi and other Indian languages?
Scanfusion reviews English, Hindi and Hinglish content, including speech in audio and video. Other Indian languages are handled on a best-effort basis by the underlying AI model. When flagged text is not in English, the finding includes an English translation so legal reviewers can act on it.
What evidence does Scanfusion keep for audits and ASCI complaints?
For every monitoring finding Scanfusion can export a PDF with the source URL, scan time, a screenshot of the page as rendered, the captured text with SHA-256 fingerprints, and the rule involved. All review decisions and scans are recorded in an append-only, hash-chained audit log that can be verified and exported.
Can Scanfusion replace my legal team?
No. Scanfusion is an operations multiplier, not a replacement for legal counsel. It flags routine issues such as missing disclaimers and prohibited claims so your legal team can focus on complex, high-risk decisions. Final approval always stays with a human reviewer.
Where is my data stored?
Scanfusion runs on Google Cloud in Mumbai (asia-south1), with files in Google Cloud Storage and data in Cloud SQL. AI analysis uses Azure OpenAI; deploying it in an India region keeps processing in India.
How long does it take to get started with Scanfusion?
The India rule packs are installed when your workspace is created, so you can upload a first asset the same day. Custom brand rules can be added in the rules editor whenever you are ready.
Ship campaigns without compliance surprises
See Scanfusion review your own creatives in a 15-minute walkthrough.