Compliance for Pharma & Health
Health and pharmaceutical marketing faces the strictest regulatory oversight. Ensure your campaigns adhere to medical advertising frameworks.
Precision in medical marketing.
Marketing health supplements, OTC medications, and medical devices requires rigorous adherence to statutory guidelines regarding curative claims and evidence backing.
Curative Claim Detection
Identify prohibited terms claiming to diagnose, cure, mitigate, or prevent specific diseases where such claims are legally restricted.
Disclaimer Verification
Ensure necessary medical disclaimers and warnings (e.g., "consult a physician") are present and legible across all asset types.
Supplement Guidelines
Evaluate health supplement marketing against specific dietary and nutraceutical advertising standards.
Real-world evaluation example
Flagged Draft
HIGH RISK"Cures joint pain completely in just 3 days! Stop relying on doctors."
Violation: Unsubstantiated curative claim and discouraging medical consultation.
Compliant Alternative
APPROVED"Supports joint health and mobility. Consult your physician if symptoms persist."
Rules Scanfusion checks for pharma, healthcare, AYUSH and nutraceutical brands
These packs are switched on in every new workspace. Each rule cites the Act, regulation or guideline it comes from, and your team can edit rules or add its own.
Health & Drug Claims
DMR-1No ads for scheduled diseases
Drugs and Magic Remedies (Objectionable Advertisements) Act 1954 s.3 and Schedule
DMR-2No misleading drug claims
Drugs and Magic Remedies (Objectionable Advertisements) Act 1954 s.4
DMR-3AYUSH and supplement claims need basis
Drugs and Cosmetics Rules (AYUSH advertising provisions); ASCI Code Chapter I
FSSAI Food Claims
FSSAI-1Substantiate nutrition and health claims
Food Safety and Standards (Advertising and Claims) Regulations, 2018
FSSAI-2No disease-cure claims for foods
Food Safety and Standards (Advertising and Claims) Regulations, 2018
FSSAI-3Restricted descriptive words
Food Safety and Standards (Advertising and Claims) Regulations, 2018
FSSAI-4No disparaging other foods
Food Safety and Standards (Advertising and Claims) Regulations, 2018
ASCI Influencer Guidelines
INF-1Upfront paid-partnership disclosure
ASCI Guidelines for Influencer Advertising in Digital Media (2021, as amended)
INF-2Virtual influencers disclose they are not human
ASCI Guidelines for Influencer Advertising in Digital Media
INF-3Qualified health and finance advice
ASCI Influencer Guidelines, Addendum (April 2025)
INF-4Disclosure visible across formats
ASCI Guidelines for Influencer Advertising in Digital Media
Consumer Protection (CCPA)
CPA-1No misleading advertisement
Consumer Protection Act 2019 s.2(28), s.21; CCPA Guidelines for Prevention of Misleading Advertisements and Endorsements, 2022
CPA-2No bait or 'free' claims with hidden conditions
CCPA Misleading Advertisement Guidelines, 2022
CPA-3Endorser due diligence and disclosure
CCPA Misleading Advertisement Guidelines, 2022
CPA-4Dark patterns
CCPA Guidelines for Prevention and Regulation of Dark Patterns, 2023
CPA-5Substantiated environmental claims
CCPA Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024
Citations are screening aids, not legal advice. Every finding still needs a decision from your reviewer.
Frequently asked questions
Can we advertise a remedy for diabetes or another scheduled condition?
The Drugs and Magic Remedies (Objectionable Advertisements) Act 1954 prohibits advertising drugs or remedies for the diseases and conditions in its Schedule, and bans false or "magic" claims about a drug. Scanfusion flags both.
What applies to Ayurveda, herbal and supplement marketing?
AYUSH and supplement claims need a recognised basis, and nutraceuticals sold as foods also fall under the FSSAI rules on health claims and disease-cure claims. Scanfusion checks both sets of rules.
Can doctors and health influencers promote our products?
ASCI requires influencers who give technical health advice to hold the relevant qualifications and declare them, alongside the usual upfront paid-partnership label. Scanfusion flags health advice from creators who show no qualification.
Does Scanfusion replace medical-legal review?
No. Scanfusion is a screening aid that flags likely issues and cites the rule involved. Medical, legal and regulatory reviewers make every final decision, and each decision is recorded in a hash-chained audit trail.