Compliance for FMCG & D2C

Fast-moving consumer goods require fast marketing. Ensure your claims around health, nutrition, and environmental impact meet advertising standards.

Real-world evaluation example

Flagged Draft

MODERATE RISK

"100% Organic and Sugar-Free. The only healthy snack you'll ever need."

Issue: Absolute health claims require verified certification evidence on file. Missing comparative disclaimers.

Compliant Alternative

APPROVED

"Made with organic ingredients. A delicious choice for mindful snacking."

Move fast without breaking rules.

Consumer brands launch hundreds of assets weekly. Reviewing every post for misleading representations or unverified nutritional claims is an immense operational burden without automation.

Honest Representation Checks

Scan promotional copy against consumer protection guidelines to flag bait-and-switch tactics, exaggerated performance, or misleading pricing.

Nutritional & Health Claims

Evaluate packaging renders and ad copy to ensure "sugar-free", "immunity boosting", or similar claims meet food safety marketing thresholds.

Greenwashing Prevention

Review environmental claims against modern sustainability marketing directives, ensuring claims like "100% Eco-Friendly" have required qualifying context.