Compliance for FMCG & D2C
Fast-moving consumer goods require fast marketing. Ensure your claims around health, nutrition, and environmental impact meet advertising standards.
Real-world evaluation example
Flagged Draft
MODERATE RISK"100% Organic and Sugar-Free. The only healthy snack you'll ever need."
Issue: Absolute health claims require verified certification evidence on file. Missing comparative disclaimers.
Compliant Alternative
APPROVED"Made with organic ingredients. A delicious choice for mindful snacking."
Move fast without breaking rules.
Consumer brands launch hundreds of assets weekly. Reviewing every post for misleading representations or unverified nutritional claims is an immense operational burden without automation.
Honest Representation Checks
Scan promotional copy against consumer protection guidelines to flag bait-and-switch tactics, exaggerated performance, or misleading pricing.
Nutritional & Health Claims
Evaluate packaging renders and ad copy to ensure "sugar-free", "immunity boosting", or similar claims meet food safety marketing thresholds.
Greenwashing Prevention
Review environmental claims against modern sustainability marketing directives, ensuring claims like "100% Eco-Friendly" have required qualifying context.
Rules Scanfusion checks for FMCG, food and D2C brands
These packs are switched on in every new workspace. Each rule cites the Act, regulation or guideline it comes from, and your team can edit rules or add its own.
FSSAI Food Claims
FSSAI-1Substantiate nutrition and health claims
Food Safety and Standards (Advertising and Claims) Regulations, 2018
FSSAI-2No disease-cure claims for foods
Food Safety and Standards (Advertising and Claims) Regulations, 2018
FSSAI-3Restricted descriptive words
Food Safety and Standards (Advertising and Claims) Regulations, 2018
FSSAI-4No disparaging other foods
Food Safety and Standards (Advertising and Claims) Regulations, 2018
ASCI Code
ASCI-1Truthful, substantiated claims
ASCI Code for Self-Regulation of Advertising Content, Chapter I (truthful and honest representation)
ASCI-2No misleading by omission or ambiguity
ASCI Code, Chapter I
ASCI-3Disclaimers must not contradict the claim
ASCI Guidelines for Disclaimers
ASCI-4No harmful or unsafe depictions
ASCI Code, Chapter III
ASCI-5Fair comparative advertising
ASCI Code, Chapter IV
ASCI-6No surrogate advertising
ASCI Code, Chapter III; COTPA 2003 s.5; Cable Television Networks Rules (advertising code)
ASCI-7Crypto / VDA risk disclaimer
ASCI Guidelines for Advertising of Virtual Digital Assets (2022)
ASCI Influencer Guidelines
INF-1Upfront paid-partnership disclosure
ASCI Guidelines for Influencer Advertising in Digital Media (2021, as amended)
INF-2Virtual influencers disclose they are not human
ASCI Guidelines for Influencer Advertising in Digital Media
INF-3Qualified health and finance advice
ASCI Influencer Guidelines, Addendum (April 2025)
INF-4Disclosure visible across formats
ASCI Guidelines for Influencer Advertising in Digital Media
Consumer Protection (CCPA)
CPA-1No misleading advertisement
Consumer Protection Act 2019 s.2(28), s.21; CCPA Guidelines for Prevention of Misleading Advertisements and Endorsements, 2022
CPA-2No bait or 'free' claims with hidden conditions
CCPA Misleading Advertisement Guidelines, 2022
CPA-3Endorser due diligence and disclosure
CCPA Misleading Advertisement Guidelines, 2022
CPA-4Dark patterns
CCPA Guidelines for Prevention and Regulation of Dark Patterns, 2023
CPA-5Substantiated environmental claims
CCPA Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024
Citations are screening aids, not legal advice. Every finding still needs a decision from your reviewer.
Frequently asked questions
When can a food ad say "natural", "fresh" or "organic"?
Under the FSSAI Advertising and Claims Regulations 2018, words like natural, fresh, pure, traditional and authentic may be used only where the product meets the regulatory conditions, and "organic" needs certification. Scanfusion flags these words so the team can confirm the product qualifies.
Can a food or beverage claim to boost immunity or prevent disease?
Foods must not claim to prevent, treat or cure diseases. Nutrition claims such as "high protein" or "sugar-free" must meet the prescribed thresholds, and health claims must be scientifically substantiated. Scanfusion flags both kinds of claim.
What are the ASCI disclosure rules for D2C influencer campaigns?
Any creator with a material connection to the brand (payment, free product, affiliate link) must carry an upfront label such as #ad or #collab, not buried among hashtags. In video the label must stay on screen long enough to be noticed, and in audio it must be announced.
How does Scanfusion handle green claims and dark patterns?
The CCPA pack applies the 2024 greenwashing guidelines, under which generic terms such as "eco-friendly" need substantiation, and the 2023 dark patterns guidelines, which cover false urgency, basket sneaking, confirm-shaming and subscription traps on storefronts and landing pages.
Can agencies review work in Scanfusion before the brand sees it?
Yes. Agencies can be invited as guests to submit assets and respond to review comments, while approval stays with the brand’s own reviewers.